Note: This is not a sponsored post. Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He is also a regular […]
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know Read More »
In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there
The Most Underrated Tactic to Boost Your Search Ranking: Podcasting Read More »
Think about the last time you landed on a page that said: “404: Page not found.” It’s frustrating, right? You click the link expecting to consume a length piece of content. You’re excited to dig into it only to find out that the page has since been removed. It’s a common problem that can happen
Let’s face it – we all want some of that ever-loving link juice! It’s no secret that backlinks are a critical element of any solid content marketing plan, particularly if you are hoping to find referral traffic or build search traffic against your content. But wait! Not all backlinks are created equal. There are good
The Best White Hat Link Building Techniques & Tools Read More »
One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its
Three fundamental factors in the production of link-building content Read More »
I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. It’s never fun to explain
How to Build Up Your Domain Authority from Scratch Read More »
As SEOs we know outreach for backlinks has to be done in order to give the websites we are working on the backlink authority it needs. With backlinks being one of the top three ranking factors (depending on which study you’re reading) there is definite value in doing outreach. Although this is made a lot
Doing backlink building like a ninja: Six best techniques Read More »
Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on
4 Ways to Drive 200% More Social Shares and Backlinks To Your Content Who doesn’t want their content to go viral on social media, earn high authority backlinks, reach millions of potential customers, and drive thousands of dollars in sales? But for most marketers and website owners, that’s just a dream (an unattainable dream) The
4 Ways to Drive 200% More Social Shares and Backlinks To Your Content Read More »
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out
Backlinks vs social shares: How to make your content rank for different SEO metrics Read More »
