When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information, […]
Getting Started with SEO: A Guide for Small Businesses Read More »
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you
Link reclamation: A practical guide for turning unlinked brand mentions into links Read More »
For better or worse, search engines judge your website by the company it keeps. This is why establishing backlinks with popular and authoritative sites plays an outsized role in whether your SEO sinks or swims: your placement on search engine results pages (SERPs) is heavily, heavily influenced by the quantity and quality of backlinks to
Understanding 14 types of backlinks – ideal SEO boosters + those to avoid Read More »
It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news
14 ranking signals you need to optimize for in 2019 Read More »
Let’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery. Although the company has never revealed exactly what it is or how it works, we do know that there are roughly 200 ranking factors. Some
How to Sustainably Build Quality Links by Building Relationships Read More »
61% of marketers say that SEO is their main inbound marketing focus: But how many of them are performing an SEO audit? An SEO audit should be standard procedure. It gives you a better understanding of where your website is at right now, and it allows you to improve your overall performance so that you rank
Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the
Is hiding paid backlinks from Google actually possible? Read More »
With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key
What data do you need to find, pitch and win new SEO clients? Read More »
