In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from […]
Launched New Podcast About Professional Speakers and Storytelling Read More »
It’s that time of year again — time to release our rankings for the top 25 best university websites in the United States. In the inaugural version of our report report (2018), we expected to rank top American university websites and find a clear winner. Instead, we discovered five primary themes around which
25 Best University Websites for 2019 Read More »
Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that
How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps Read More »
This is when we decided to make the shift from text-based communication to visual communication. We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning retreat in
Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really
The 4 Worst Things About Holiday Marketing Read More »
Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives.
4 Reasons Your Database is Hungover Read More »
I’m really not sure what I think about this, so I’d love to discuss with you on Linkedin or Twitter. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions of dollars on Black Friday and Cyber Monday, and will temporarily say things like “doorbusters” without a trace of
Are Amazon and Lyft Making Online Reviews Too Important? Read More »
The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: 91% of B2B purchases are influenced by word of mouth. Click To Tweet.
The 7 Key Principles of B2B Word of Mouth Marketing Read More »
If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year
Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity? Read More »
Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic
A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy Read More »
