Online reviews, when done well, create new customers. Done poorly, they repel potential customers. How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and […]
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Jay Baer: Hey guys, it’s Jay Baer from Convince & Convert, and joined today by my friend Eric Enge who’s the CEO of Stone Temple Consulting, an unbelievably effective and famous SEO content organization. Eric, it’s great to talk to you. You and your team put together this new report recently that . . .
New Research Shows Which Digital Assistants Actually Know Stuff Read More »
Oral surgery is, at best, a suboptimal way to spend an afternoon. Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion about payment is typical, especially among patients without dental insurance. Most oral surgeons and their staffs endeavor to answer these questions and quiet doubts when the
Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human
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In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his
When we work with our clients on content marketing strategy here at Convince & Convert, two of our most consistently used maxims are “bricks and feathers” and “content atomization.” “Bricks and feathers” describes the two primary types of content marketing. Bricks are hefty. Bricks are permanent. Bricks require more production time. Bricks are
Hick’s Law states that the more choices we face, the harder it is for us to make a selection. Perhaps best explained in the terrific book The Paradox of Choice by Barry Schwartz, Hick’s Law is why you stand slack-jawed when trying to make a cereal selection at Kroger: too. many. kinds. of.
When Your Great Customer Experience Drives Your Employees Crazy Read More »
Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a Blair Witch comprised solely of ones and zeroes. The story advanced by MarTech companies is that robot marketing assistants, powered by the big data gleaned
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In digital environments, it’s fairly simple to gauge customer attitudes—at least in part—based on the behavior of those customers. If they come back to the website over and over, they are very satisfied with what they find there, they are gluttons for punishment, or they are your Mom. Email provides its own built-in success metrics
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Content marketing is hard. Content marketing in healthcare is REALLY hard. The good news is that healthcare content marketing has a very large audience. The bad news is that competition is fierce, and the breadth of potential topics is almost too vast. Let’s say you’re tasked with building an engaged audience for your healthcare company,
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