Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, […]
The SEO versus Social Battle Has a New Winner Read More »
There is NOTHING in digital marketing more important than email, right? Even with social media, bots, apps, and all the rest, email is still how we communicate to most of our customers and prospects. But the problem is, most email programs have a nagging cough and a persistent fever. Most email programs are sick in
7 Email Marketing Problems and 9 Medicines to Fix Them Read More »
2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why
6 Unexpected Trends in 2018 Social Media Research Read More »
With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience. It’s not as easy
13 Ingredients in the Perfect Social Media Contest Read More »
One of my favorite sayings from my time in advertising is the quote attributed to Jay Chiat: “Good enough is not enough.” Today, that maxim is more true than ever, and not just in advertising, but in every facet of business. Customer expectations are now liquid. They slosh over from one category or industry to
Why Good Is a Four-Letter Word Read More »
Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free Infinite Dial Webinar on
Facebook Usage Declined and the 3 Reasons Why Read More »
February 7th, 2018 Is personalized marketing good, or evil? I’ve been asked some form of this question so many times, in so many places, by so many different types of companies. I figured I should answer it here, in writing. Actually, you may have ASKED this question—if not of me, of someone. Maybe of yourself?
Non-Creepy Personalized Marketing Must Have Youtility Read More »
January 24th, 2018 I am so THRILLED to tell you that the Convince & Convert team and I are partnering with our friends at Uberflip to co-produce Conex: The Content Experience, a fantastic event for smart content marketers in August, in the great city of Toronto. This is year three of Conex. I was one
Who Are the Best Content Marketing Speakers? Read More »
January 15th, 2018 The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . . “. . . prioritize posts that
9 Antidotes to the Facebook Algorithm Squeeze Read More »
January 10th, 2018 Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk.
The 10 Content Marketing Commandments for 2018 Read More »
