January 3rd, 2018 Timing is everything. This is more true than ever today, as the atomic half life of brand communication continues to shrink, victimized by algorithmic masters that dole out attention like Pez. The massive flood of content created every second of every day about every topic and happening results in overwhelming competition for […]
December 27th, 2017 As we close each year here at Convince & Convert, I like to take a look at our most popular articles, posts, and podcasts over the preceding 12 months. It’s not 100 percent scientific because articles get traffic in multiple ways (search, social, email, etc), but looking at the top 10 from among
Our Top 10 2017 Social Media and Content Marketing Articles Read More »
December 20th, 2017 Is there any form of marketing (or any element of business, really) that changes as much and as frequently as social media? I think no. Recently, our friends at Spredfast staged their annual Smart Social Summit (good event, by the way!) and sat down with 11 social media experts to get their
December 13th, 2017 Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have always found this research to have a good pulse on the reality of the content marketing business, and this year is no
7 Decisive Differences Between Strong and Weak Content Marketers Read More »
December 6th, 2017 I love Slideshare. The “YouTube of presentations” was at one point the number one destination for business owners and managers. It sported better demographics and site visitor loyalty than even LinkedIn. It was one of the top 100 most visited websites on the planet. Maybe that’s why LinkedIn bought it for $119
Has LinkedIn Ruined Slideshare? | Jay Baer, Convince & Convert Read More »
November 29th, 2017 It’s the holiday season again, which yields at least four truths: Huge uptick in cranberry sauce consumption (seriously, when ELSE is that eaten?) Huge uptick in deck and patio fires, due to foolhardy and drunken usage of turkey fryers Huge uptick in customer interactions with companies, as we agitate for the best
November 22nd, 2017 Jeff Bezos and Amazon already oversee dominant or emerging powerhouse businesses in cloud computing and storage, e-commerce, rockets, ebooks, smart speakers, and original programming (check out the $250 million they recently paid for just the RIGHTS to make two Lord of the Rings TV shows). Now, they’re making a new move into
November 8th, 2017 It’s been said that marketing has changed more in the past five years than in the prior 40. I’m not quite old enough to validate that assertion first-hand, but I do know that marketing change is constant, and possibly accelerating. Last week, I wrote about the tsunami of artificial intelligence and the
2 Key Marketing Jobs That Did Not Exist Last Year Read More »
November 1st, 2017 Every digital marketer that’s paying attention is either wary, concerned, or deathly afraid of machine learning and artificial intelligence. These systems feature absurd processing power and instant analytical capabilities. They eat big data and crap hyper-targeted marketing. They take no breaks or vacation days, and spend no time screwing around on Facebook
October 25th, 2017 Twitter has, at minimum, three big problems: A declining base that is actually getting smaller in the United States Ad revenues that are similarly stagnant Constant battles over the platform being used for harassment and abuse Add to this list the fact that while video has been available on Twitter since 2010,
Will New Video Ads and Internal Agency Finally Propel Twitter Forward? Read More »
