bankruptcy

The Billion Dollar Company That Was 4 Days From Going Bankrupt

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Mark Organ, Eloqua co-founder and CEO of Influitive. A self-described serial entrepreneur, Influitive is Mark’s 7th business. He dove into entrepreneurship head first after realizing he couldn’t hold down a regular job and his first ventures gave him exposure […]

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Cambridge Analytica Announces Closure, Files for Bankruptcy

Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in business.   In a press release, Cambridge Analytica blamed negative media coverage for the data

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How to Preserve Brand Image During Bankruptcy

How to Preserve Brand Image During Bankruptcy Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6 billion debt, the company sought to capitalize on financial reorganization. With CMO Morag

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