When you hear the name Acronis, chances are you’re thinking about products like its disk cloning tool True Image or maybe its backup services. The company, though, wants you to think about cyber protection and all of its products (and their marketing) are now focused on this direction. To expand on this vision, the company […]
Since the critical acclaim of Bitcoin and digital currencies in 2017, there has been a lot of talk about its future. Bitcoin was the first digital currency to attract mainstream attention, and after that, 2018 was less than glamorous, with the price plummeting. Are cryptocurrencies a thing of the past already, or a Hard Trend
One of the most challenging aspects of being a modern business owner is determining when it’s appropriate to start accruing debt by igniting a borrowing spree that can supercharge your company’s financial heft and help you expand into a new commercial era. Far too often, aspiring entrepreneurs and established business owners alike refuse to take
5 Reasons Now Is The Time For Your Small Business To Borrow Read More »
For banks, the use of chatbots enters a new stage of customer engagement strategies in 2019. Key takeaways Since 2016, global banks have led a gold rush towards the implementation of automated chatbot technologies, spurred by changing consumer behavior and profit-margin expansion. Technologies powered by artificial intelligence require additional prudence due to the sensitive nature
When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world. Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares
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The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw
