March 26, 2018 When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something called DKI… not only did I have to learn what each of these ppc terms meant but I also had to […]
March 13, 2018 I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in
March 12, 2018 One of my first accounts as an account manager was a grant account. It felt like a low-pressure way to get my feet wet in account management. However, as soon as I got the account, Google change their grant account policies. In early January, AdWords released policy updates for grant account management.
February 14, 2018 Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of
February 5, 2018 In PPC it is important to know how many leads you have and where they come from. This is simple enough to do in AdWords if you are only using Google as your paid channel or Google Analytics if you have more than one marketing channel. Another question my clients ask about
Reasons why Call Tracking is Important for PPC Campaigns Read More »
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a
Moving from Last Click to Position-Based Attribution Modeling Read More »
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward
Why Digital Marketing? Traditions Aren’t Always the Best Read More »
December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types of
The Ultimate Guide to PPC Marketing (Pay-Per-Click) Read More »
As we are closing down the year, this is a great time to go through and audit your account to prepare for the next year. In the last few months, everyone is trying to achieve year-end goals, take advantage of seasonal traffic, and to plan out their paid search strategy for January. While pushing towards
How to Jump Start Your PPC Account for Next Year Read More »
