BeetTV

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

AdvertisingDay, BeetTV, DigitalAgencyPro, DigitalAssetManagementPro, Doug Fleming, Hulu, MediaTransformationUpdate, OTT, Programmatic Advertising, Telaria /

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. […]

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control Read More »

OTT is the Next Step in the Digital Revolution for Media Buyers

AdvertisingDay, BeetTV, CMOTrends, connected TV, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, DigitalTransformationTrends, DTC, EnterpriseMarketingNews, MarketingNews, MediaTransformationUpdate, MobileMarketingPro, Nicole Whitesel, OTT, Programmatic Advertising, Publicis Media, RetailMarketingPro /

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their

OTT is the Next Step in the Digital Revolution for Media Buyers Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com