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Influencer Marketing That Works | MarketingProfs Podcast

Jeff Barrett knows a lot of people and works with a lot of brands. By virtue of his large following on Twitter and Snapchat, he’s known as an influencer in the marketing space, but “influencer” isn’t his job. Rather, Jeff uses his influence to build his public relations and social media consultancy, Barrett PR. His

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.

General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Focus on 10X Growth, Not 10% Improvements: CoSchedule’s Garrett Moon on Marketing Smarts [Podcast] : Marketing Podcast

Think about how you spend your time at work every day. Very often, we fritter away the hours answering emails, making calls, managing projects, or even fixing the occasional typo on our company’s blog. These actions may not do much to grow your business, but we all have to do them… Or do we? CoSchedule

Focus on 10X Growth, Not 10% Improvements: CoSchedule’s Garrett Moon on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Sponsorship, Brand Activation, and Fan-Building Tips: NASCAR

Whether you’re a NASCAR devotee or a casual fan, you’re accustomed to seeing cars whizzing around the track at nearly 200 miles per hour. Even with the dizzying speed, it’s easy to spot the brand logos and decals on each car (and on each driver’s uniform), especially if you’re watching at home on an HD

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A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder

Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As

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Employee Engagement & ‘Intelligent Inbound’ |Podcast

The best marketing messages start with empathy for the audience, but marketing organizations should have empathy for their employees, too. Better work/life balance means better marketing, which ultimately brings better business results. The truth of this becomes plain if you look candidly at your own work as a marketer: No one does his or her

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How to Build Brand in the Age of Digital Distraction

Professor, speaker, author, and brand strategist Nick Westergaard has a lot to say about branding. So much, in fact, that when his first draft of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small included a lengthy chapter on the subject, he opted to cut that part out and use it as the basis for

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