Using tables and flow charts to visualize and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead to […]
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Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, each time it comes out as a winner in the debate. Email platforms can be
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Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in
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Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let’s give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it’s a complete myth. And yes, they do in fact have a larger attention span than humans. Slightly
Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard this, right? I call this an email urban legend because it had never been correctly tested
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in
6X faster email creative deployment. Here’s how. Read More »
