Behavioural targeting

Retained holiday shoppers convert at much higher rates: study – Econsultancy

Behavioural targeting, Monetate, segmentation / Good To SEO

As retailers gear up for the 2019 holiday shopping season, research published by personalization software vendor Monetate suggests that they would be wise to make an effort to target customers who converted during the 2018 holiday shopping season. The company looked at more than 8.5m customers who were acquired during the 2017 holiday shopping season […]

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Is the car the next big marketing frontier?

Behavioural targeting, Hyundai, Privacy and data protection / Good To SEO

It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles. As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining

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How brands are using emotion-detection technology

AI/Machine learning, Behavioural targeting, biometrics, emotional analytics / Good To SEO

Are you in touch with your emotions? Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023. This booming market is being fuelled by advances in artificial intelligence, and big investment from organisations (across a range of industries)

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