Small businesses are facing issues with their cyber security as hackers shift focus to these easy targets. According to Forbes, it is named the number 4 problem for small businesses. Instead of only focusing their targets on big corporate companies, the bullies see the smaller companies as an easy target. Hackers will take advantage of […]
Cyber Security Threats That Small Businesses Face Read More »
Business owners across different industries strive to adapt to their competitive environment by specializing and aligning their focus with their mission statement. Each business is well served by leveraging the latest technologies; and for a small business, this might be easier said than done. There are many pieces of the puzzle to managing your own
How the Right IT Team Improve And Increases Your Productivity Read More »
Wait a second, you’re probably thinking. Shouldn’t that headline read “The Pros and Cons of Expanding a Business”? Nope, it’s not a typo. In this post, we are going to talk about the potential downsides of expanding a business.
In a previous post, we discussed how to identify your target audience. Closely related to the subject is finding your business niche. Finding your niche is all about finding what makes your product unique, great, special.
Some businesses can skimp on IT and get by just fine—but not very many. Indeed, any time you plan for business growth, you’d do well to look at your IT system and calculate whether it will be able to handle an additional load or whether it will need to be reconfigured or flat out replaced.
Are you looking CIO for Rent? What to Do When Your IT Needs a Guiding Hand Read More »
Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram?
Connecting With Your Customers On Twitter for Business Development Read More »
Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they
What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website
Time is your most precious commodity. Are your business social media efforts taking up too much of your time? What’s the solution? Social media has changed so many things, from where we get recommendations to how we connect with other people. But what most of us initially saw as a way to keep up with
How Much Time Should You Spend On Social Media Efforts for Business? Read More »
Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from a fringe idea in the business world to what nearly amounts to a virtual must-have. Can your business get by without a Facebook account or
Why Social Media Feedback Needs for Your Business — And What It’s Worth Read More »
