Best Practices

18 Reasons Why Your Instagram Posts Fail (& What to Do About It)

Afterlight, Analytics, Best Practices, Business, call to action, comments, competitors, contests, CTA, Engagement, Facebook, Followers, geo-location, GoPro, hashtags, Iconosquare, Images, Infographic, Instagram, interaction, KISSmetrics, likes, Live Video, Neil Patel, Nike, Nordstrom, Pinecone Camp, products, selfies, Snapseed, Social Media, Social Media Examiner, top brands, twitter, Urban, Victoria Beckham, Website Traffic /

NOW UPDATED to reflect new information and examples of Instagram posts!  When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per […]

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Keep Your Business Sailing Smoothly While You’re on Vacation

Best Practices, Email Marketing, marketing automation, Tips, Tricks /

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you

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What Are The Best Practices in Bot Development?

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ProSmile / Pixabay If you happen to be a growing company with a focus on latest technology – chatbots or simply bots should be something you definitely must have heard of. With Facebook’s introduction of bots on Messenger and the growing popularity of different bot platforms, there is a marked transition of bots from being

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7 Ideas To Win At Digital Marketing During The World Cup 2018

Best Practices, Email Marketing, Euro 2016, Moment Marketing, News, SEO BLOG /

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2018 is under a month away, which means the world will be watching for a whole month. 32 countries and 64 matches. With so

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Small Business Hacks: 8 Tips We Trust

Best Practices, facebooks ads, google remarketing, instagram ads, Landing Pages, MailChimp News, marketing automation, SEO BLOG, Tips, Tricks /

It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018.   1. Automate, automate, automate. Almost 50% of small business owners spend

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How Long Should You Run Your A/B Test?

A/B testing, Best Practices, MailChimp News, Research, SEO BLOG, Tips, Tricks /

No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a

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4 Traps Marketers Face When Trying to Measure ROI

B2B Marketing, Best Practices, Business, Channel, Digital Marketing, lead generation, Marketing, Marketing Best Practices, Marketing Performance Management, Marketing Strategies, SEO BLOG /

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I

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10 Resolutions MailChimp Can Help You Keep

Best Practices, Customer Stories, facebook ads, Google Analytics, google remarketing ads, Landing Pages, MailChimp Customers, marketing automation, SEO, SEO BLOG, Tips, Tricks /

Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract. It’s great to set big goals, but you need to define concrete steps that’ll help you reach them. Making a list of what you want to do this year and

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