Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with […]
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Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google
Everything You Need to Make the Best Google Remarketing Ads in MailChimp Read More »
“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create “good” email. Here at MailChimp, we have millions of customers sending billions of
Does the Perfect Email Template Exist? We Used Data to Find Out. Read More »
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
Best Practices for AdWords Universal App Campaigns Read More »
The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2
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It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat:
8 Ways to Create Thumb-Stopping Social Media Content Read More »
As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest
Black Friday and Cyber Monday Marketing Tips Read More »
Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of
4 ways to capture an audience for your holiday marketing Read More »
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
Our Top Holiday Tips for Small Businesses Read More »
MailChimp has more than 16 million customers, and each of them has a unique story. In every edition of our What’s in Store newsletter, we delve into these stories to learn more about each company’s experiences—both good and bad. We love passing along the tips, tricks, and advice they’ve picked up along the way, because
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