When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a […]
Five things to do on a small digital marketing budget Read More »
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty – You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing
Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software
ClickZ Buyers Guide | Bid management platform review: Kenshoo Read More »
August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated
August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.
June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to
Decoding The PPC Bid Management Technology Matrix Read More »
