bidding war

What to do about competitors bidding on your brand terms in paid search

Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do. Many advertisers consider bidding on competitor terms an easy win, especially if they are unmarked and the truth is, it can be. It is after all your most valuable search engine traffic, […]

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Amazon Plans to Open Second Headquarters, Starts Bidding War Among 100 Cities

In what is being touted as the “Olympics of the corporate world,” Amazon has set off a ferocious bidding war among North American cities to host the online retailer’s second headquarters. While deals of this kind are usually done behind the scenes, Amazon has publicly solicited bids from cities to become the location of its

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