Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on […]
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Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
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If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in
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