Pexels / Pixabay In a recent PWC and Business Higher Education Forum (BHEF) survey, 59% of employers responding said data science and analytics skills would be required of all finance and accounting managers by 2020; 51% said these skills would be required by all marketing and sales managers; 49% said they would be required of […]
4 Keys to Boost BI and Analytics Adoption via Mobile Read More »
StartupStockPhotos / Pixabay How are you measuring the success of the dashboards you create? You can’t measure their success of by the number of dashboards you’ve created, or how quickly you create and share them. Take a step back and consider the core purpose of the dashboard: to provide fast data; to help executives and
You’ve Published a Couple Dashboards. Are They Any Good? Read More »
“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,
Powering the Shopper Experience via Behavioral Insights Read More »
Be proactive not reactive: Five simple steps to protect your brand reputation from future cyber attacks On Friday 12th May, a global coordinated ransomware ‘attack’ began, affecting thousands of large and small private and public sector businesses. The attacks most high-profile victim, the NHS, suffered incredibly by way of operational business functionality, but also by
Is your brand safe from cyber attacks? Read More »
June 29, 2017 I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling
Machine Learning and The Future of PPC Read More »
