Bing Ads

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be

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Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Bing Ads is creating a community for its most enthusiastic advertisers to help advance the platform. Thursday’s announcement from Bing Ads Community Manager Frances Donegan-Ryan says the team is looking for active users who want to engage with the community and help Bing Ads “build better products,” “push us to be innovative” and “advocate for

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Labels now available in Bing Ads Editor for Dynamic Search Ads

Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and

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Invest in a killer PPC campaign by using these smart budget strategies

Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process

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Why You Should Rethink Your Bing PPC Strategy

Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share

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Bing Ads rolls out multiuser access with single sign-on

Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they manage. The single login will further streamline

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