Bing Ads

New and Improved Bing Ads Audience Targeting Reports

February 1, 2018 Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let […]

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

A-Post to Marketing Land, Apple, Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable

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New Features In Bing Ads To Get Excited About

automated bidding, Bing, Bing Ads, Bing merchant center, Bing Shopping, bing updates, custom audiences, ecpc bidding, image extensions, in-market audiences, Industry News, SEO BLOG / Good To SEO

January 30, 2018 Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can

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Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

A-Post to Marketing Land, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Google Shopping, Search Ads, SEO BLOG, Stats, Stats: General, Stats: History / Good To SEO

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are

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Insights from our 2017 holiday retail survey

A-Post to Marketing Land, Bing Ads, Channel: Retail, Google: AdWords, SEO BLOG, Stats, Stats: General / Good To SEO

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)

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Search CPCs outpaced spend growth in Q4 2017

Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, SEO BLOG, Stats / Good To SEO

Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89

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Bing Hotel Ads moving out of beta to general release with Koddi

Bing, Bing Ads, Bing Travel, Bing User Interface, Channel: SEM, Search Ads, SEO BLOG / Good To SEO

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is much like Google’s. The interface gives searchers a fast

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You Asked, Bing Listened: Most Wanted Updates for 2018

Bing, Bing Ads, SEO BLOG, Upcoming Webinars, Webinars / Good To SEO

January 22, 2018 New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future,

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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

A-Post to Marketing Land, Amazon, Apple, Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, Google: Web Search, SEO BLOG / Good To SEO

Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy

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