Bing Ads

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New […]

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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made before July 31. These ads

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Account-level ad extensions now available in Bing Ads

Bing, Bing Ads, Channel: SEM, Search Ads, SEO BLOG / Good To SEO

Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Bing, Bing Ads, Channel: Industry, Search Ads, SEM Industry: Awards, SEO BLOG / Good To SEO

Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award. Bing handed out

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Why you shouldn’t put too many eggs in one shopping basket

All Things SEO Column, Amazon, Bing, Bing Ads, Channel: SEM, Search Marketing, Search Marketing: Branding, Search Marketing: Shopping Search Marketing, SEO BLOG, Stats, Stats: Search Behavior / Good To SEO

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently

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Bing Ads now shows remarketing bid adjustment suggestions based on CPA data

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the

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Bing Exact Match Close Variant Update

Basic PPC Strategies, Bing, Bing Ads, keyword research, Keywords, SEO BLOG / Good To SEO / 1 Comment

August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by

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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy. There are three key aspects to the new policy: Keywords and ads that haven’t shown any performance over a significant period of time may be removed. The number of keywords that can be uploaded or

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Bing Ads now shows potential conversion impact with budget suggestions

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The

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