Bing

Bing Ads now shows remarketing bid adjustment suggestions based on CPA data

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the […]

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Bing Exact Match Close Variant Update

Basic PPC Strategies, Bing, Bing Ads, keyword research, Keywords, SEO BLOG / Good To SEO / 1 Comment

August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by

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9 Online Sites to List Your Brand-New Business

Angie's List, Better Business Bureau, Bing, ConsumerAffairs.com, d&b, E-commerce & Social Media, Facebook, Facebook for Business, Google My Business, Internet, LinkedIn, Manta, MapQuest, Marketing, Nextdoor, Search Engine Marketing, SEO BLOG, Thumbtack, tripadvisor, Yelp / Good To SEO

You’ve put your heart and soul into launching your small business. Now you need to help customers find you. In addition to investing in sales and marketing efforts, you can get your business in front of your prospects via a variety of online sources, many of which offer free basic listings. Here are nine essential

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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy. There are three key aspects to the new policy: Keywords and ads that haven’t shown any performance over a significant period of time may be removed. The number of keywords that can be uploaded or

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Bing Ads now shows potential conversion impact with budget suggestions

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web

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Customer satisfaction with search drops, in social Google+ beats Facebook

A-Post to Marketing Land, Aol, Bing, Channel: Consumer, Google: Google+, Google: Web Search, SEO BLOG, Stats: Popularity, twitter, Yahoo: Search / Good To SEO

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing)

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What does visual search mean for ecommerce in 2017?

Bing, Bing Visual Search, ecommerce, Google Lens, Industry, Pinterest, Pinterest lens, SEO BLOG, Visual search / Good To SEO

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The

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The Content Marketer’s Guide to Keyword Research

Ahrefs, Amazon, Analytics, AnswerThePublic, audience, Bing, blog topics, Bloomberry, Bulk Suggest, competitors' ranking, Content marketing, core terms, cyfe, free tools, Google, Google Search Console, google trends, headlines, high-level content structure, keyword prominence, keyword research, modifying keywords, organic search, Q&A, Salesmate, search engine, Seed Keywords, SEMrush, SEO, SEO BLOG, SERPs, serpstat, Soovle, target demographic, top related queries, YouTube / Good To SEO

When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The

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Bing adds ‘Popular Content’ search results snippet section

Bing, Bing SEO, Bing User Interface, Channel: SEO, SEO BLOG / Good To SEO

Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox] or [shutterstock], among others, you get this new search result feature. The popular content section is a carousel-like feature that lets you click the right