Bing

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Bing Ads retiring Campaign Planner in favor of Keyword Planner

Bing, Bing Ads, Channel: SEM, SEM Tools: Keyword Research, SEO & SEM Tools, SEO BLOG /

Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget […]

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Everything you need to know about visual search (so far)

Bing, Google DeepMind, Google Lens, Industry, machine-learning, Mobile, Pinterest, Pinterest lens, SEO BLOG, visual recognition, Visual search /

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance

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The biggest trends & changes in PPC so far in 2017

Bing, Bing Ads, Channel: SEM, Google, Google: AdWords, SEO BLOG, Stats /

In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far

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The Ultimate Guide to Using Bing Ads

AdWords, Bing, Bing Ads, CTR, Digital Marketing, E-Commerce, Google, Google Keyword Planner, keyword planner, keyword research, marketing funnel, Microsoft, microsoft bing, paid ads, Paid Advertising, products, revenue tracking, SEO, SEO BLOG, shopify /

When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market

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Bulk edit & copy multiple campaigns, manage device & radius targets

Bing, Bing Ads, Channel: SEM, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to select multiple campaigns or ad groups for bulk filtering and editing, as well as copying and pasting multiple items from one account

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PPC strategy: Planning beyond the click

A-From SEL, Bing, Channel: SEM, Google: AdWords, Search Marketing Column, SEO BLOG /

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any

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