March 5, 2018 On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing […]
Bing Artificial Intelligence Advancements | PPC Hero Read More »
Bing announced that their Bing Entity Search API is now available to US based users and also in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. The Bing Entity Search API lets developers and creators programmatically pull in Bing Knowledge Graph structured data on topics such as people, places,
Bing Entity Search API is now available Read More »
Bing Ads is creating a community for its most enthusiastic advertisers to help advance the platform. Thursday’s announcement from Bing Ads Community Manager Frances Donegan-Ryan says the team is looking for active users who want to engage with the community and help Bing Ads “build better products,” “push us to be innovative” and “advocate for
Bing Ads launches ‘fan’ community program for its most dedicated advertisers Read More »
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and
Labels now available in Bing Ads Editor for Dynamic Search Ads Read More »
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share
Why You Should Rethink Your Bing PPC Strategy Read More »
Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines. Here’s a look at how those results compare. Going in alphabetical order, we’ll
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different Read More »
Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they manage. The single login will further streamline
Bing Ads rolls out multiuser access with single sign-on Read More »
In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention Read More »
