What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types of […]
The Ultimate Guide to PPC Marketing (Pay-Per-Click) Read More »
At Microsoft’s AI event yesterday in San Francisco, the company showcased its vision for AI-enabled computing, as well as its AI differentiation strategy. The latter essentially boils down to three big ideas: making AI-supported software broadly accessible to people to improve “everyday” experiences, the seamless combining of work and personal functionality in the same tools and
Bing announces AI-powered new ‘intelligent search’ features Read More »
Microsoft is bringing the self-proclaimed “front page of the internet” to the pages of its search results. Microsoft has struck a deal with Reddit to pipe data from the social network into Bing’s search results, as well as Power BI’s analytics dashboard, the companies announced on Wednesday. Now, when people search on Bing, posts published
Microsoft adds Reddit data to Bing search results, Power BI analytics tool Read More »
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. For example, messaging to
Oracle DMP adds integration with Bing Ads custom audiences Read More »
Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet. Now, with enough time, effort and money, most
How to steal the competition’s best keywords: A 3-step guide Read More »
To gear up for the holidays, Bing announced today an expanded list of delivery services it supports for package-tracking searches. It’s also bringing back its Black Friday flyer ads. Now, in addition to USPS, UPS and Fedex in the US, Bing says it supports several markets outside the US, including myHermes in Great Britain and
Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right
5 surprising paid-search insights to help you win the holidays Read More »
Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick
