Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in […]
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There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small businesses (SMBs), which represent more than 95 percent of all US businesses. But the market is mostly opaque to these small companies. There’s almost no place that SMBs can turn to get objective information about
Amazon gets top net-promoter score among SMB vendors according to survey Read More »
In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from
A new Overview tab is rolling out in Bing Ads accounts. Not to be confused with the Home page in the top navigation of the Bing Ads UI, the new Overview tab will be found under the main Campaigns page. It provides a high-level view of account performance with more customization opportunities than the Home
New campaigns Overview tab rolling out in Bing Ads accounts Read More »
Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five managing entities, and billing responsibility
Bing Ads launches Multi-Linking for multiple-account management Read More »
October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is
Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click will convert. How to use
Bing Ads launches automated bid strategy to ‘Maximize Clicks’ Read More »
Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform’s online interface today, and it will roll out to Bing Ads Editor throughout October. How DSA works DSA is an automated way of allowing Bing to serve ads to searchers
Bing Ads rolling out Dynamic Search Ads to US and UK Read More »
When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with the Bing team and Rik
Will chatbots become part of the consumer search experience? Read More »
Bing is often seen as the underdog of search engines, but it recently held center stage at Microsoft’s recently concluded Ignite conference. Held in September in Orlando, Florida, the conference allowed the company to disclose how it plans to proceed with the enterprise software. With that goal in mind, Microsoft introduced Bing for Business, a
Microsoft’s Bing for Business Aims to Make Companies More Productive Read More »
