To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing […]
Bing Ads adds URL tracking parameters for locations & extensions Read More »
Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads offline conversion tracking works The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every Bing Ads URL when an
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated
Pinterest, Google or Bing: Who has the best visual search engine? Read More »
Bing has announced a new feature named “Bing for business” for their Office 365 and Microsoft 365 business customers. Bing for business gives employees across a company search results within the organizational context of the business, be it an enterprise, school or organization. It uses artificial intelligence and the “Microsoft Graph” to tailor the search results
Bing for business helps organizations search smarter Read More »
Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available Read More »
Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made before July 31. These ads
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30 Read More »
Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group
Account-level ad extensions now available in Bing Ads Read More »
Small businesses rely on each employee to wear several hats, but being a jack-of-all-trades also takes time away from employees to do their job and do it well. Small business owners need as much help as possible, whether that is freeing up the hostess to get away from the phones and greet customers or focusing
What Is a Bing Business Bot and How Does Your Small Business Get One? Read More »
Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award. Bing handed out
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards Read More »
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently
Why you shouldn’t put too many eggs in one shopping basket Read More »
