New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent times, it has expanded into web, desktop, Xbox, Oculus VR and other channels. The Idaho-based […]
Kochava expands into blockchain for ad insertion orders Read More »
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy: But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only
Everything you need to know about the IAB ads.txt initiative Read More »
If you haven’t been paying attention to the world of cryptocurrencies like Bitcoin and Ethereum, you’ve been missing out on the excitement and advancements that will likely change the way we accept, bill, and pay for things. If you run a business, this news is especially important, as it’s very likely your competition is already
Digital Currencies, Blockchain, and the Future of Business Transactions Read More »
No one trusts online ads anymore. Will blockchain change all that? As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online
Can blockchain restore trust in online advertising? Read More »
The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw
