The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management. Background on the TCF and the Big Issue. In early March, the Interactive Advertising Bureau (IAB) Europe unveiled its Transparency & […]
Beware Amazon, and the rest of the monopoly holders of eCommerce, a revolution is brewing. The winter of 2017 catapulted cryptocurrencies and their symbiotic relationships with blockchain into the public consciousness, and with it came a widespread realisation of the potential that both technologies could hold in the future of online transactions. On December 17th
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Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise. “We’re living in a world where one or two massive media companies own the identity of the consumer, and they own the means by which the advertiser can have a conversation with them. “Clients are becoming disillusioned with the effectiveness of their
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It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far. Last month, two different articles were published looking back over some
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In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How GDPR, privacy, identity and blockchain are shaping the next wave in martech evolution” at our
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Most business leaders understand that innovation typically comes from the edges of the business, not its core. That is why many companies will create R&D or innovation functions, separate from day-to- day operations. Beyond the organisation, the edge of the business environment is where innovation potential is highest. Enlightened business leaders will know what the
Demystifying the hype around blockchain for marketers Read More »
The social media sites like Facebook, Twitter, along with Google have banned all the ads for cryptocurrencies. The main reasons to do this are scams and frauds. However, there are plenty of websites online that scam people every day, and they go free from legal actions. This problem might be temporary but how do you
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In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying the world’s first decentralized cryptocurrency. As part of the implementation, the first blockchain database was devised. Despite being released almost a decade ago, blockchain technology has only recently come into the public eye. Today, brands are exploring whether blockchain can help
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No doubt, one of the greatest headliners in our world this century is the blockchain technology. Closely allied to the blockchain are bitcoin and other cryptocurrencies. Truly, many are yet to accept cryptocurrency; but, no person can deny that blockchain technology has come to stay. Initially, the emphasis of the blockchain has been its impact
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The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Read More »
