Blockchain

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

A-Post to MarTech Today, Blockchain, branding, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Facebook, Facebook: Advertising, Facebook: Business Issues, Google, Google: Display Advertising, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG, video /

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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Crowd Machine readies its blockchain-aided network for app development without developers

A-From MTT, Blockchain, Channel: Martech: Marketing, SEO BLOG /

A screen shot from a Crowd Machine video When marketers need an application, they ask the IT department or they hire a developer. If they want an application that utilizes blockchain, such as a smart contract, they go to a developer familiar with that technology. But a startup named Crowd Machine is working to change

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What on Earth Is Blockchain Marketing Anyway?

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Blockchain is going to change how virtually EVERY industry is run. #WhatTheHellIsBlockchainMarketingAnyway Click To Tweet The first industry to see rapid change as a result of blockchain technology was finance and while many only see the surface level of buying and selling cryptocurrencies, it has much deeper implications for the financial world. Companies of all

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How a High School Dropout Built the Blockchain Site Blockgeeks

Amazon, Ameer Rosic, Bitcoin, Blockchain, Blockgeeks, Bloom, Business, business models, ceo, Chris Burniske, co-founder, Cosmos, cryptocurrency trading site, decentralized platform, developer training, educational guides, Entrepreneur, Eric Siu, Ethereum, growth, growth everywhere, growth hacking, ICO, Initial Coin Offering, Interview, Kyber Network, leadership, Marketing, medium, online learning platform, Open Source, Podcast, protocol building stage, Reddit, rent-seeking business, SEO BLOG, Stack Exchange, Startup, success, Technology, token, twitter /

Home Podcast How a High School Dropout Built the Blockchain Site Blockgeeks [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! In today’s episode I

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The Internet of Things and blockchain tech are made for each other

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this

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Marketers, here are some blockchain terms you might want to know

A-From MTT, Blockchain, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency

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Will GDPR and blockchain live up to their hype in 2018?

A-From MTT, Blockchain, Channel: MarTech Today, GDPR - General Data Protection Regulation, SEO BLOG /

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems —

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How Blockchain technology will transform digital marketing

Blockchain, Digital marketing trends 2017, Marketing innovation, SEO BLOG /

Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day

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How Will it Impact Digital Marketing?

Advertising, Blockchain, Business, Digital Marketing, SEO BLOG /

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs will reach $120 billion. Unfortunately, about half of ad traffic is created by bots. It’s

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Venzee launches the first middleware to optimize blockchain-bound data

A-From MTT, Blockchain, Channel: Martech: Marketing, SEO BLOG /

Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers. That is, it helps prep and clean data so it can be used by those various players in the retail ecosystem for product information management, inventory management, time sheets, invoices and the like. This week, the

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