blog writing

Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers

Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend. The basic idea is simple; you’ll hire a writer or team of writers to take over writing and publishing articles for your blog (or for outsourcing your off-site link building). […]

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How to Outsource Your Content Creation Without Sacrificing Quality

As the demands for digital marketing and online exposure grow, so does the need for content. But in pursuit of having enough content, brands often make the mistake of implementing cost-cutting strategies that skimp on quality. As a result, they end up hurting their brand image and compromising their ability to engage customers. Within the

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3 Principles of Persuasion to Make Your Writing Better

Whether you know it or not, you’re a writer. If you don’t consider yourself a professional writer, think about all the content writing you do on a daily basis—writing social media messages, sending IMs to your coworkers, texting your friends, emailing your boss, and typing up things like memos, meeting agendas, notes, and action items.

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