One day I was in an Acting Fundamentals class at drama school and I was struggling to emotionally connect during an intense scene. See, if you’re an actor with an emotional scene, you’ve got two options: You can either pretend you’re emotional (bad acting), or you can find a way to actually reach the emotion […]
If content doesn’t cost you anything, it isn’t worth anything Read More »
[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
“Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?”
The Camel – a cautionary tale Read More »
While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of the top challenges most businesses face with blogging. I understand that predicament completely. I, too, have struggled to brainstorm blog
6 Tips for Brainstorming Brilliant Blog Topics Read More »
User experience (UX) is imperative for keeping your website visitors on your website. A bad experience of any kind, whether desktop or mobile, is a turn-off to potential customers. However, even if you successfully provide your users with a stellar experience that includes a website that loads fast with landing pages that are designed to impress,
7 Ways to Write Content Your Visitors Love Read More »
[Ethel] Hey, where are you working these days? [Me] I work for a Digital B2B Content Agency. Their eyes glaze over. A glint of fear creeps in. [Ethel] It must be one of these internet jobs. I’m not going to understand the next few words out of his mouth. This is the standard reaction I
Explaining ‘content’ to my Aunt Ethel* Read More »
I’ve been building test/money sites these past few months, which made more room for me to freely do a lot of experimentation on SEO. This is what I did: TL;DR: Focus on optimizing these core aspects of Google’s search ranking factors: Reading through Mike King and Stephanie Briggs’ decks from MozCon just made me remember
How to SEO New Websites – Kaiserthesage Read More »
If content marketing had 10 commandments, the first one would be, ‘Don’t sound like a marketer.’ It’s pretty intuitive, right?Sound authentic: gain credibility and trust.Sound inauthentic: lose credibility and trust. But every now and then, even the best of us manage to fall back into old habits – and most of the time we don’t
Three reasons your writing still sounds like marketing Read More »
You don’t need thousands of leads. You just need the right ones. The question is… how do you find them? A lot of people focus too much of their time being everywhere and everything to everyone in the hopes that something will work, and they’ll finally get traction—we call this the “Spray and Pray” approach.
The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months Read More »
To date, we’ve published over 1,000 blog posts on the DigitalMarketer Blog. To put this into perspective, that’s equal to about a 4,000-page college essay or 5.67 copies of A Game Of Thrones. I don’t know a single person who would enjoy sifting through ALL of those pages to find the information most relevant to them…
The Top 20+ DigitalMarketer Posts of All Time Read More »
