Video. It’s more important than ever. Producing great video used to be a luxury for businesses. But more and more, it’s becoming a requirement to capture attention and engage your audience. For some people, though, the thought of putting together a video studio sounds daunting. You might think a video studio has to cost tens […]
How to Create a Video Studio on a Shoestring Budget Read More »
The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a problematic one. There’s a reason that Doug made it one of his Three Poisonous Metaphors. Normally when we talk about a customer journey, we’re not really talking about the customer. We call it their journey, but
Why the customer journey is a hero’s journey. Sort of. Read More »
123 million people Elfed themselves, pasting their faces onto dancing elves to get into the holiday spirit. But here’s the thing… This is the perfect example of a viral branded campaign that doesn’t really work. I was part of the team at OfficeMax that created the campaign, and I’ll be first to tell you—while it
Facebook is one of the best platforms to build and manage a private community that will help grow your business. And I should know. During my time as DigitalMarketer’s Lead Community Strategist, I managed over 11,500 members (and growing) across 7 private Facebook groups—answering questions, providing support, and bridging the gap between DigitalMarketer’s clients and
How to Build and Manage a Private Facebook Group Read More »
You’re finally writing consistent content for your blog, which you’re sure will send leads pouring into your funnel—though, in reality, it seems like your Aunt Wanda is the only one reading your business blog. What are you doing wrong with your content?? The fact is, writing good content is just one component of a solid
4 Reasons Your Content Isn’t Generating Traffic Read More »
Garrett Holmes: All right, Suzanne, thank you so much for joining us today. I appreciate you taking the time to talk about GDPR with us. Before we get started, would you like to introduce yourself? Suzanne Dibble: Sure. I’m Suzanne Dibble. I’m a 20-year qualified lawyer from the UK. I know I don’t look it.
GDPR Summary: What Every Digital Marketer Needs to Know About the New Regulations Read More »
Andrew Ng, Baidu’s former Chief Scientist (who also led Google’s deep learning project), recently brought up an interesting strategy he recommends to AI startups. The idea is simple – data is a more defensible asset for AI businesses than algorithms are. So if you invest in a dataset that no one else has, you can
Build an audience. Build a moat. Read More »
As our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately. It’s pretty simple: when everyone’s aligned around the same goals and same definition of what good looks like, there’s nothing you can’t do. And when your extended team is misaligned, there’s almost nothing you can do.
an interview with Elle Woulfe Read More »
The key to success for Facebook Messenger marketing is built into Facebook’s policies: Get better at marketing Get better at talking to people And get better at building long-term relationships With Facebook’s renewed focus on relationship building, if you do Facebook Messenger marketing right, you’ll stand head-and-shoulders above your competitors—because you’re reaching people where their
How to Leverage Facebook Messenger Marketing in Your Ad Campaigns Read More »
Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal (and external) customers to serve, senior executives to… sacrifice lambs to. We all have stakeholders. People with a real stake in our success. Like sales people. And product managers. And brand ‘custodians’ (I’m picturing a janitor
Are our stakeholders killing our marketing? Read More »
