Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit. Today, we’re sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing […]
Marketing is a delusional profession. We’re so used to pushing our Kool-Aid™ at people that we’ve lost our ability to see our own Kool-Aid™. (It’s the same reason that fish have no word for ‘water’). But delusions—and their weaker cousins illusions—can totally warp our marketing. They allow us to form a picture of our prospects
10 B2B Marketing Delusions Read More »
Are you freaking out about the changes in digital marketing and worrying about the future of marketing? Change is coming. But as Ryan Deiss pointed out during his opening keynote at Traffic & Conversion Summit 2018, change isn’t coming. It’s here. The Facebook algorithm is changing and time spent on Facebook is going down while ad
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
Whenever I look for a new page to optimize, I generally use the following rule of thumb: Pick a page with the MOST opportunity. This doesn’t mean to pick your worst performing page, which seems counter-intuitive—but hear me out. Just because a page is performing poorly doesn’t mean it should take priority. Ideally, you want
How to Identify and Optimize High-Impact Webpages Read More »
We all have this in common. No matter our country, industry, or role… The need for revenue management. It’s essential to every business. Give your business the means to produce better experiences for your customers so you can generate better revenue for your company. And that’s what I wanted to talk about today. With Traffic
Revenue Management and the Tools You Need to Survive in Today’s Consumer Market Read More »
If you were to go skydiving and bet your life on a folded-up pile of nylon, you would first go over a checklist and make sure everything is just right with your gear. The same principle applies to your blog content, if you don’t want it to crash and burn when it hits the internet.
The 8 Essential Elements of a Successful Blog Post Read More »
Google doodle You know those little pictures or animations that sometimes take over the Google homepage? They’re called doodles. The weird thing is, considering I see them more often than I see some family members, I’ve never really given them much thought. I’ve clicked some, played around on some of the interactive ones. But I’ve
Why Google doodle – Velocity Partners Read More »
Looking to do some reading (or audiobook listening) on your plane ride over to Traffic & Conversion Summit 2018? Scroll through Amazon, and you’ll find thousands of books on business and marketing, all of them vying for your attention—and quite a few of them worth your time. So where do you begin? Here are 26
Traffic & Conversion Summit Reading List Read More »
This will be the biggest one yet… Traffic & Conversion Summit is the largest conversion conference in North America and with 5,500 attendees projected for 2018, this will be the biggest Summit…to date. And that’s not all. From February 26-28, 2018, we’ll be focusing on helping digital marketers learn cutting-edge digital marketing trends and strategies by bringing together the best
[Infographic] How to Get the Most Out of Traffic & Conversion Summit 2018 Read More »
