Looking for a distribution strategy that can help you reach your audience? Your go-to may be social media. But… “That can be ‘turned off’ at any time,” said Ryan Alarid, who has spent the majority of the past decade as an affiliate manager and has trained countless other affiliate managers as well. While we aren’t suggesting to […]
As an agency owner, account manager, project manager, or any individual who deals with an agency’s clients, do you feel pressured into promising them exactly what they are asking? Do you find yourself agreeing to all of their requests and promising you can deliver exactly what they want or think they want? To increase customer
Manage AdWords Customer Expectations | Increase Customer Retention Read More »
Are you looking to acquire more customers online while also building goodwill? That’s what the Perpetual Traffic Podcast is all about! Every week for the last three years, hosts Molly, Keith, and Ralph have shared cutting-edge paid traffic strategies they’ve used with their clients and in their businesses, along with the struggles of digital marketing and online advertising
Perpetual Traffic’s 25 Best Episodes for Digital Marketers Read More »
This is the last post in a triad marking the 5-year anniversary of the publication of the Crap slideshare. The first looked at the impact Crap made on us and what it taught us about content marketing. The second looked at the predictions made in Crap and suggested some ways to fight against the content
40 reasons good people make crap content marketing Read More »
Ah…copy. It’s the life-blood of any landing page and ought to be tested often. (RELATED: [DOWNLOAD] The 15-Point Landing Page Audit) One of the best things about any copy test is that they are easy to run. Before you get the pitchforks—I’m not saying writing copy is easy, because it is, in fact, very hard.
5 Copywriting Elements to Test on Your Landing Page Read More »
It’s five years since we published Crap: Why The Biggest Threat to Content Marketing Is Content Marketing (embedded at the bottom of this post). In my last Crappiversary post, I talked about the impact that the piece had on Velocity and about the lessons we learned from it. In the final one (promise), I’ll try
Did Crap come true? How to fight the content marketing deluge. Read More »
It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.
Customer Avatar Worksheet | Download the Free Template Read More »
We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit
Let’s face it… When you’re working for someone else, it’s really, really hard to ASK to spend their money. Especially when it comes to attending a conference. The ticket cost, airfare, hotel, and other expenses start to add up in your boss’ head before you can mutter the words, “Can I go?” The absolute WORST
Convince Your Boss to Send You to Traffic & Conversion 2018 Read More »
Let me ask you a question: What’s the ONE thing your business needs to take the next BIG step in its growth? Is it more ideas? More knowledge? More information? You need to have a good system in place to make sure your ideas are being prioritized intelligently and implemented efficiently. Probably not. If you’re
3-Step Business Growth Plan | Strategic Plan for Business Implementation Read More »
