There’s a HUGE misconception when it comes to leveraging online communities… …but we’ll talk about that in just a second. If you’re looking to leverage community in your business (which you should be), it’s VITAL to understand where your community fits, or will fit, in your overall marketing strategy. As the Lead Community Strategist at […]
Community Customer Value Journey | Leverage a Community Read More »
Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they
You must look at paid traffic as a SYSTEM. This system is made up of multiple advertising campaigns that work hand-in-hand to acquire leads and sales for your business. Every campaign has a specific objective… whether it’s to: Introduce your business to people in your market who have never heard of you before (indoctrination) Convert
How to Build Real Relationships with Automated Campaigns Read More »
What do Time magazine, Shape magazine, and successful blog-to-book authors have in common? They’ve all embraced the power of issuing a bold challenge to grow their audiences. Yes, I’m talking about the concept of a list building challenge. It’s the simple strategy of bringing people together to reach a common goal, and has led to…
Newsflash, guys: Search optimization is bigger than ever… …and it’s NOT just about ranking on Google. No, I’m not talking about Bing optimization or Yahoo! optimization or DuckDuckGo optimization. In fact, I’m not talking about optimizing for general search engines at all. I’m talking about a different kind of search optimization. A kind of optimization
Vertical SEO | How to Rank in Amazon, YouTube, Pinterest, & More Read More »
Plenty of marketers think having a YouTube presence is enough. They’re wrong. YouTube’s new feature called YouTube End Screens sees to it that if you’re not using End Screens—and not using them well— you’re leaving all that highly engaged potential YouTube traffic you could be generating out in the cold. YouTube has launched some
How to Use YouTube End Screens to Get More Visitors, Sales, & Revenue Read More »
This little baby generated 35,859 leads in 60 days… It’s called a Lead Magnet, and if you don’t have one — or don’t have a good one — this article could literally change your life. Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact
Lead Magnets | 9 Lead Magnet Ideas with Examples Read More »
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase
Have you ever struggled with which Facebook ad to use when launching a campaign? Facebook has a lot of different options when it comes to ad formats, and it seems like they’re testing a new type of ad every month. So, which one should you use? How much copy should you include with your Facebook
As the founder of ReEngager, I’ve created email campaigns for Shopify, EasyDNS, and Home Staging. I got my stripes in the copywriting world and I’ve incorporated the lessons I’ve learned in this article. This is a whopping 15,000+ word guide to ecommerce email marketing. Before you continue, bookmark this page now because you’ll want to
