There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so you can associate […]
Sometimes you find yourself with a great product that just isn’t selling. And when that happens, you have to wonder: Why aren’t people buying? You KNOW it’s a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what’s the problem here? Well, sometimes when a product isn’t selling,
The doors open, and I make my way up the platform and out onto the pavement outside Richmond station. It’s getting on for Autumn (Fall, North-American friends) so as I emerge I pull my coat collar close, and hurry up the high street towards Velocity Towers. Though my brain is still waking up, it already
Many local businesses worry that as great as the internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the internet we would not have companies like Amazon, the internet doesn’t have to be a death sentence for
It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the detailed targeting section at the ad set level of your campaigns: Long story short, when you check this box, Facebook will show
Facebook’s Targeting Expansion Box: Should You Check It? Read More »
Are you looking to go beyond the basics of email deliverability? If you’re familiar with most of the basics behind getting better email deliverability, like… Building (and not buying) a clean list of people who’ve opted in to see your emails Sending to your most engaged subscribers Letting people unsubscribe when they want to …then
Starting a company blog not only creates a new channel to let potential clients know you exist, but it offers a way to show off your expertise in your field. This can be a huge advantage, especially for startups or smaller firms. A steady flow of good information that goes out to the public can
7 Tips for Starting a Company Blog That Brings Results Read More »
I’ve been seeing a lot of ‘Mega-Influencer Roundups’ that ask the question, “What single thing would make the biggest difference to every B2B marketing strategy?”. None of them have asked me yet, so I’ve decided to ask myself myself. And here’s my answer: The single thing that would make the biggest difference to every B2B
Why ideal prospects are the only prospects that matter in B2B Read More »
It’s going on right now. The question to ask yourself is: Are you ready for it? It’s a changing of the guard and it will play a major role in digital advertising… This was the main focus of Ryan Deiss‘ opening keynote at Day 1 of Content & Commerce Summit 2017. Read on to learn… How to
Are you ready for three full days of content and networking, where you’ll learn EXACTLY what’s working now in ecommerce, digital media, information publishing, subscription commerce, and more? We are! Content & Commerce Summit is back, this time in idyllic L.A. If you’re like us, you’re eagerly counting down the days to the conference and thinking
[Infographic] How to Get the Most Out of Content & Commerce Summit Read More »
