It’s one of the greatest challenges for any business: Just how do you make sure your sales copy delivers the results you want? Today, I’m going to give you four simple-to-implement techniques that American Writers & Artists Inc. (AWAI) has been teaching copywriters for the past 20 years. Understand them and start applying them to […]
Persuasive Sales Copywriting Techniques: Compel, Engage, Persuade Read More »
I’m sure you wouldn’t deny it or argue against it. You know how powerful it is and how, when done right, it can have a profoundly profitable impact on your business. I’m talking about Google AdWords, of course. 😉 So, are you using AdWords in your campaigns? Are you using it well? If you’re looking
Google AdWords Insights and Strategies from Mike Rhodes Read More »
Looking to hire a Content Marketer? This hiring kit will give you the guidance needed to hire the right content marketer, the first time. The term “content marketer” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your content marketing initiative.
Editor’s Note: The following is the final article in a three-part series titled, “What Is WordPress Multisite and How Can It Help You?” Read Part 1 here and Part 2 here. In the previous two parts, we introduced you to new concepts in WordPress Multisite that a single site installation does not have. In this
What Is WordPress Multisite and How Can It Help You? (Part 3) Read More »
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
Another day, another Facebook update! And that’s a good thing — no, a great thing. Whether it’s developments in audience targeting, video broadcasting, or data reporting, big brands are excited about Facebook advertising developments. DigitalMarketer’s Director of Communications, Christine Haas, had the opportunity to sit down with a slew of advertising experts to find out
We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit
So you know when you get married and your new spouse takes you on a tour of family members—Uncle Freddie with the magic tricks, Aunt Olga with the lovely laugh, Ernie who yodels on demand—just so you can feel a part of the whole crazy thing? Well, as you know, Velocity just got married to
B2B Programmatic Advertising: meet Encore Digital Media Read More »
Looking to hire a social media marketer? This hiring kit will give you the guidance needed to hire the right social media marketer the first time. The term “social media marketer” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your
If I were granted three wishes, I’d wish for: More clients More repeat buyers More referrals But how do you turn wishes into reality? You create a system with the resources at your disposal. For the past six years, I’ve been using a FREE online tool to consistently grow my online advertising consultant agency business. It’s
How to Get New Clients on LinkedIn — in 30 Minutes a Day Read More »
