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26 Social Media Prompts that Get the Conversation Going

UPDATED! This post was expanded and updated for 2017 to include more examples of social media prompts to get the conversation going! We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating! There are about 3 […]

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Skills to Put on a Resume

No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and

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Landing Page Optimization | 15-Point Landing Page Audit

Over a year ago, I did a live critique of DigitalMarketer Lab Members’ landing pages on our weekly Office Hours webinar training. During that Office Hours segment, I identified four main landing page criteria that every landing page must consider. Now, I’ve expanded that list with a 15-Point Audit across those four categories that will tell

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like

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WagValueJourneyBlog

Wag! Turns Busy Dog Owners into Customers and Brand Promoters

It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a

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New Content Format: Introducing Velocity String™

At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive

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Why Revenue is the wrong metric for B2B marketing

If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why

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DirectResponseBlog

Direct Response Strategies | Strategies to Increase Engagement & Sales

Looking to increase your sales? Well then, it follows that increased engagement be a priority of yours, too. And the best way to increase engagement is to straightforwardly ask for it, direct response style. If you’re like most digital marketers, you spend a lot of time and effort and money on the upfront interaction and

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