Every blog post gets one of three reactions from the reader: “That post was magnificent! I wouldn’t change a thing!” “Meh. That post could have been better.” “That post was dreadful. I wish I could get that 10 minutes of my life back!” But none of these reactions are helpful to the content marketer. If the […]
Boy did we get innovative recently. Or did we? Look at the graph above and you might say we’ve been riding a wave of ingenuity and invention for the last couple of generations. The moon landings, the Roland TR-808, 2G mobile tech, Deliveroo… And few would argue with you. But a safer claim (and I
The innovator’s imperative: pissing about with tech Read More »
Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
Running paid traffic can be frustrating. If we create ten ad campaigns… we expect one to two campaigns to succeed (generate a positive ROI). That means that eight to nine campaigns fail… and we don’t like failing, but… …it’s something you MUST get used to when buying paid traffic. You can’t throw away every campaign
Google rolled out price extensions in July this year for mobile text ads which shows pricing information about products and services. This is how they looked when they were first launched: The format for price extensions were multiple lists under the ad, providing useful information to searchers before they click on your ad. Each row
Google Reveals New Format for AdWords Price Extensions Read More »
If best practices are followed correctly while avoiding the pitfalls, corporate blog can prove to be a catalyst for driving business success Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If
I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits
You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website Optimizer (VWO) or Optimizely to do just that. Guess what? Google brought their considerable resources to the table and now offers their own split testing platform. It’s called Google Optimize and
Guest posting is a great way to attract traffic to your blog. Here are 3 tips for success. Guest posting is one of the primary ways to attract traffic to your blog. However, many bloggers still have only a rather vague understanding of how to use this method. If you find yourself stumbling about
