You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are […]
6 Examples of Insane Honesty in Content Marketing Read More »
If you’re already familiar with why you might want to acheive this you can jump straight to the server setup. Running Shopify from a subdirectory can be useful Do you run your main website on a platform like WordPress but would like to run Shopify in a subfolder (subdirectory)? You might be in a position where you would like to
Learn about what a thought leader is and what it means for small business owners. If you’re a small business owner, you know all too well that time is a limited (and expensive) resource. It’s so expensive, 30 percent of small business owners say even one extra-productive hour in a day is worth $100 to
Do Small Business Owners Need to Be Thought Leaders? Read More »
Some of the most successful content marketing in the world comes from brands that decided they weren’t just in their primary business but were also in the content business. The most over-cited of them all, Red Bull, had no right to declare itself a content business. It was just a foul-tasting hyper-caffeinated (taurenated?) drink for
There’s a new business model in town. You may have heard us talking about content and commerce, but, most importantly, what do you need to know about it? DigitalMarketer’s Director of Communications, Christine Haas, sat down with six ecommerce experts in 2016 to find out how they define content and commerce and why businesses need to be
If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This
Me, Lee Odden and Jennifer Lund getting photo-bombed by juvenile Ann Handley, some guy with a beard and his office-mate. I’m sitting in one of those multi-airline lounges in Oslo airport.* Thinking about the very cool, one-day event I just participated in: Epic Content Marketing Norway. Run by the most laid-back organiser I’ve ever met
Why you should go to content marketing conferences Read More »
We all know the saying that “a picture is worth a thousand words.” However, video content is what businesses need to focus on. While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of
Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn
Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared Read More »
Facebook recently rolled out a powerful addition to its advertising platform. This feature is called Facebook “Offline Events,” and it’s revolutionizing our ability to track and optimize for transactions that aren’t usually “seen” by the Facebook pixel. Facebook explains… “With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail
