The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of […]
3 ways to create more meaningful marketing content Read More »
If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.” (If you’re already familiar with what Simon says, and with what others before me have had to say about it, maybe skip the next few paragraphs.) The TED Talk in
Why most brands shouldn’t “start with why” Read More »
Standing out is hard for Software-as-a-Service (SaaS) providers. It’s a crowded space full of loud voices and sharp elbows – a cool, slick product is just table stakes. To actually win, you need some extra edge. That’s why it’s frustrating to see so many SaaS providers sit on a mountain of marketing gold dust and
Why SaaS providers need to get braver about proprietary data Read More »
The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the
How To Encourage Social Media Followers To Join Your Audience Read More »
Stripe’s a payment processing company. But their mission isn’t to do loads of payment processing. It’s to grow the GDP of the Internet. The GDP of the Internet. It’s bold enough to set the bar insanely high. And it’s broad enough to be about the outcomes that really matter to their customers. To grow the
What marketers should learn from Stripe Atlas Read More »
Trying to come up with new and interesting content topics can be a huge challenge for even the most creative writers. According to a survey by ClearVoice, simply generating fresh ideas was among the top roadblocks for content marketers: This is especially true if your business has a robust library full of great pieces, as
4 Unlikely Sources of Inspiration for Great Content Marketing Topics Read More »
In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. A CMO’s job is to execute the CEO’s vision, just better — Jason ✨ ✨ Lemkin 🦄 (@jasonlk) January 25, 2019 But as is often the case on Twitter, even though that
Is marketing the press secretary or attorney general? Read More »
Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away and distil it to its essential elements in a bid to understand how any of us mere mortals can ever come close to recreating something
Let’s steal from Icelandair – Velocity Partners Read More »
Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have
The #1 Marketing Strategy for 2019: The Content Sprout Method Read More »
This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. Spend half a minute staring into the abyss that is Brinker’s Beast and you’ll know what I
Tool Choice: How to pick a marketing automation tool Read More »
