This blog post was born of coincidence. It only exists because somebody arranged our annual company offsite, complete with Myers-Briggs personality test, on the same day as my ten-year work anniversary. Think about it. Fifty people, representing double-digit personality types, can find many ways to ask the question: “What have you learned in the past […]
Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. What’s really fascinating is that when I have conversations about online tracking, the first thing that comes to most people’s minds is the Cambridge Analytica scandal. And the image that they call to mind
Online tracking is fucking good for you – get over it Read More »
Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay relevant. #2: We must maintain a consistent brand image to establish a clear identity. Weaving these beliefs into a coherent strategy is tough. You can’t really reinvent yourself if
[Joining Doug Kessler’s ‘Let’s Steal From’ series, where we ← yes, now it’s a we, take things from the world (internet) and scrutinize them for all they’re worth.] You take someone young. With a chip on their shoulder. But from outside the establishment. They have something to prove. ‘Nobody’s right if everybody’s wrong.’ You tell
Let’s Steal From the Democratic Midterm Campaign Ads Read More »
While there are plenty of reasons to guest blog as a way to establish thought leadership and reach a wider audience on different websites, is there a benefit to publishing other people’s guest posts on your own company blog? (Obviously, I set you up for that.) Of course there is! I’m a big fan of having
5 Reasons You Should Invite Guest Bloggers to Contribute to Your Blog Read More »
A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer. This is a post he wrote in the two minutes he spent hanging with us. (If you’re looking for a smart, eager, super-fast learner,
Five transitional writing tips from a marketing novice Read More »
It’s been blisteringly hot in London recently. I mean, it’s been blisteringly hot in loads of places, but that’s not the point. The point is, I’ve had to expose my calves. But still, I count myself lucky because here at Velocity towers we have air conditioning. The trouble is, when you’ve got a load of
When content needs B2B web developers not writers Read More »
In previous posts about why WordPress makes good sense as a website platform for small businesses, we explained the importance of choosing the right domain name, how to host your WordPress site, and picking the best WordPress plugins. In the final post of our four-part series, we want to share tips and strategies that didn’t fit in
WordPress Basics for Small Businesses: Setting Up Your Blog and Website Read More »
CMS stands for content management system. It’s the system that manages your content. Simple enough, right? Odds are you already have one. It’s the back-end that you log into to add things to your website. And it lets you do that without knowing how to code, which is a real bonus. If you don’t have
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does
An interview with Scott Brinker, Martech Super-raphic Guy Read More »
