Blogging

Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the saying, “garbage in is garbage out”? Content for the sake

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Creating Content by Engaging the Senses of Your Users

I know many of you are reading the title and have questions about what exactly I am referring to. When discussing the “senses” factors, I’m talking about sight, sound, smell, taste, and touch. It’s awesome how all of these factors can be applied to your content marketing to increase engagement building brand awareness. Whenever I

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