“What are the top marketing books I should read?” is a question I’m often asked. While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies. (Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.) If you’d prefer, here’s a […]
Top Marketing Books: Experts Recommend the Best! Read More »
Reading is the best thing I’ve done to help myself progress professionally. From working as a retail store manager and in a call center, to working as a senior marketing manager for one of the world’s largest publishing companies to a senior content marketer for an online and mobile giving provider, reading has been the
We could all use a little extra income, especially the kind that we earn as we sleep. How about that, and becoming better known by those that matter to you? How about something that you can leave behind as a legacy for decades to come? Something you can use as a source of value that
Over 80 Ideas for Making Books with your Creative Skills – Red Lemon Club Read More »
Reading is the best thing I’ve done to help me progress professionally. From working as a retail store manager and in a call center, to working as a senior marketing manager for one of the world’s largest publishing companies to a senior content marketer for an online and mobile giving provider, reading has been the
Bloomberg has just published a comprehensive treatise on mergers and acquisitions of privately held companies, appropriately titled Mergers and Acquisitions of Privately Held Companies: Analysis, Forms, and Agreements. The book covers all important legal and business issues associated with acquisitions of privately held companies, including companies that are venture backed or private equity backed. The book has
I’m fascinated by all there is to know about productivity, creativity and doing the work we love. So I’m pleased to share with you my first ‘featured-creative’ post in a long time: an interview with writer Chris Fox. Based in Mill Valley, California, Chris is the author of over thirty books (he’s not yet forty),
Writing 5000 words an hour. An interview with author Chris Fox – Red Lemon Club Read More »
By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number
9 Business Experts You Should Be Following on Facebook Read More »
There are no shortcuts you can take to become a better writer. Sure, you can learn different hacks, tips, and tricks to improve your prose. But the process of developing your ability as a writer is a marathon—not a sprint. Now, I don’t claim to be a master of the English language, and I don’t possess a degree in
Do You Want to Be a (Great) Writer? Then Start Reading Like One Read More »
By Zach Obront Many entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. When done right, however, writing a book isn’t just a selfless act. Becoming an author can build your authority, generate leads,
Build Your Business Brand by Writing a Book—It’s Easier Than You Think! Read More »
“Do people even read books any more? Why spend your time on it, when you could do more videos?” Right now, these are questions that are being asked of me, and by me, as I begin the long and involved process of creating my sixth book. And they aren’t ridiculous questions. Indeed, the business of
