As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what […]
How to Boost Conversions with Your Article’s Featured Image Read More »
Let’s just get right to it… Here is the formula for doubling sales… L x C x M x f = GP Where… L = leads C = customers M = margin f = frequency of purchase It looks like this… Leads x Customers x Margin x Frequency = Growth Potential Doubling any of the
Want to Double Sales? Pull One of These 4 Levers Read More »
I want to start this post with a quick question: What is the highest-converting sales medium of all time? I’ll give you a second to think about it. (Cue the “Jeopardy” music…) OK, time’s up! The answer…is face-to-face selling. And that makes sense, right? After all, a real human salesperson—especially a GOOD one—has all kinds
You know that Instagram is a great social network for some people. For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is. But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely. If,
3 Steps to Effectively Use Instagram Marketing to Generate Sales Read More »
A strong customer satisfaction guarantee reverses risk. Your guarantee, then, is a statement of confidence. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is
How to Craft a Customer Satisfaction Guarantee that Builds Trust and Increases Sales Read More »
123 million people Elfed themselves, pasting their faces onto dancing elves to get into the holiday spirit. But here’s the thing… This is the perfect example of a viral branded campaign that doesn’t really work. I was part of the team at OfficeMax that created the campaign, and I’ll be first to tell you—while it
Earlier this year, Facebook rocked the world with an announcement by CEO Mark Zuckerberg… This year, the social media platform is refocusing on its core purpose, “to help people stay connected and bring us closer together with the people that matter to us.” Facebook is putting their customers above their own profit agenda. He even
Redefining Facebook Marketing: It’s All About Relationships Read More »
How would you like to have a system you can use to generate clients on-demand? And I don’t mean just one or two new customers here and there. I’m talking dozens or even HUNDREDS of paying clients. I’m going to share the exact system I used to grow my own agency from zero clients to
How Loud Rumor Used “Video Selling” to Go from 0 to 500+ Agency Clients Within 19 Months Read More »
Want to write Facebook ad copy that converts… Without going through an extensive and expensive copywriting course? Then this post is for you. I’m about to share 14 tips that will help you get started writing successful Facebook ads. They’re quick and simple to put into action but don’t let their simplicity fool you—by using
14 Tips to Help You Write Successful Facebook Ads Read More »
Nobody denies the benefits of having a successful blog. If done right… It’s a great source of free organic traffic that will grow more and more over time It’s the perfect way to attract your ideal prospects with relevant content It allows you to nurture and pre-sell your prospects by providing them with the education
The 5-Step Blog Planner to Jumpstart Your Blog Read More »
