Imagine making one small change to your sales pages to get more people scrolling down the page and reading? It taps into your customers’ deepest desires, no matter who they are. But not just reading. Rushing to the buy button and purchasing your product or service. This change hooks your ideal prospects and turns them into […]
Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit. Today, we’re sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing
Are you freaking out about the changes in digital marketing and worrying about the future of marketing? Change is coming. But as Ryan Deiss pointed out during his opening keynote at Traffic & Conversion Summit 2018, change isn’t coming. It’s here. The Facebook algorithm is changing and time spent on Facebook is going down while ad
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
Whenever I look for a new page to optimize, I generally use the following rule of thumb: Pick a page with the MOST opportunity. This doesn’t mean to pick your worst performing page, which seems counter-intuitive—but hear me out. Just because a page is performing poorly doesn’t mean it should take priority. Ideally, you want
How to Identify and Optimize High-Impact Webpages Read More »
Are you looking to acquire more customers online while also building goodwill? That’s what the Perpetual Traffic Podcast is all about! Every week for the last three years, hosts Molly, Keith, and Ralph have shared cutting-edge paid traffic strategies they’ve used with their clients and in their businesses, along with the struggles of digital marketing and online advertising
Perpetual Traffic’s 25 Best Episodes for Digital Marketers Read More »
Ah…copy. It’s the life-blood of any landing page and ought to be tested often. (RELATED: [DOWNLOAD] The 15-Point Landing Page Audit) One of the best things about any copy test is that they are easy to run. Before you get the pitchforks—I’m not saying writing copy is easy, because it is, in fact, very hard.
5 Copywriting Elements to Test on Your Landing Page Read More »
It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.
Customer Avatar Worksheet | Download the Free Template Read More »
We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit
Let me ask you a question: What’s the ONE thing your business needs to take the next BIG step in its growth? Is it more ideas? More knowledge? More information? You need to have a good system in place to make sure your ideas are being prioritized intelligently and implemented efficiently. Probably not. If you’re
3-Step Business Growth Plan | Strategic Plan for Business Implementation Read More »
