Plenty of marketers think having a YouTube presence is enough. They’re wrong. YouTube’s new feature called YouTube End Screens sees to it that if you’re not using End Screens—and not using them well— you’re leaving all that highly engaged potential YouTube traffic you could be generating out in the cold. YouTube has launched some […]
How to Use YouTube End Screens to Get More Visitors, Sales, & Revenue Read More »
This little baby generated 35,859 leads in 60 days… It’s called a Lead Magnet, and if you don’t have one — or don’t have a good one — this article could literally change your life. Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact
Lead Magnets | 9 Lead Magnet Ideas with Examples Read More »
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase
Have you ever struggled with which Facebook ad to use when launching a campaign? Facebook has a lot of different options when it comes to ad formats, and it seems like they’re testing a new type of ad every month. So, which one should you use? How much copy should you include with your Facebook
Sometimes you find yourself with a great product that just isn’t selling. And when that happens, you have to wonder: Why aren’t people buying? You KNOW it’s a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what’s the problem here? Well, sometimes when a product isn’t selling,
It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the detailed targeting section at the ad set level of your campaigns: Long story short, when you check this box, Facebook will show
Facebook’s Targeting Expansion Box: Should You Check It? Read More »
It’s going on right now. The question to ask yourself is: Are you ready for it? It’s a changing of the guard and it will play a major role in digital advertising… This was the main focus of Ryan Deiss‘ opening keynote at Day 1 of Content & Commerce Summit 2017. Read on to learn… How to
It’s one of the greatest challenges for any business: Just how do you make sure your sales copy delivers the results you want? Today, I’m going to give you four simple-to-implement techniques that American Writers & Artists Inc. (AWAI) has been teaching copywriters for the past 20 years. Understand them and start applying them to
Persuasive Sales Copywriting Techniques: Compel, Engage, Persuade Read More »
I’m sure you wouldn’t deny it or argue against it. You know how powerful it is and how, when done right, it can have a profoundly profitable impact on your business. I’m talking about Google AdWords, of course. 😉 So, are you using AdWords in your campaigns? Are you using it well? If you’re looking
Google AdWords Insights and Strategies from Mike Rhodes Read More »
Another day, another Facebook update! And that’s a good thing — no, a great thing. Whether it’s developments in audience targeting, video broadcasting, or data reporting, big brands are excited about Facebook advertising developments. DigitalMarketer’s Director of Communications, Christine Haas, had the opportunity to sit down with a slew of advertising experts to find out
